McDonald's
MC DONALD'S
Employer Branding Campaign
Real people, real stories.
To bring the concept to life "We care about our People," we chose to use actual employees to add an authentic touch to the campaign. So potential job candidates could see real people who had experienced working at McDonald's, which made the brand more relatable and genuine. It demonstrated that McDonald's was not just making claims but was willing to let its employees speak for the brand.
To bring the concept to life "We care about our People," we chose to use actual employees to add an authentic touch to the campaign. So potential job candidates could see real people who had experienced working at McDonald's, which made the brand more relatable and genuine. It demonstrated that McDonald's was not just making claims but was willing to let its employees speak for the brand.
The 'We care about our People' concept is backed by concrete pillars that define the employee experience:
- Training: Over 50,000 annual training hours provided via the National UP Scholarship Program and a dedicated Training Center.
- Flexibility: Customized scheduling to balance individual needs with restaurant operations.
- Continuous Appreciation: Recognition, awards, and career progression focused on improving quality of life.
"A step forward in your career, personal development, and the pursuit of new opportunities. At McDonald's, we believe that it's only by recognizing merit and supporting the development of our people, even in times of uncertainty, that Great Stories emerge!"
"A step forward in your career, personal development, and the pursuit of new opportunities. At McDonald's, we believe that it's only by recognizing merit and supporting the development of our people, even in times of uncertainty, that Great Stories emerge!"
"If life is different today, schedules must adapt as well. That's why we make part-time employment easy, tailored to the needs of each employee and the restaurants.
We have one goal: to make it entirely possible to balance work with studies, another job, or personal investment activities and have time for what matters most to us."
Client: McDonald's
Creative Agency: Comon
Art Director: Amanda Laboredo
Creative Director: Nuno Peixoto
Copywriter: Jaime Nascimento
Motion Designer: Tiago Pegado
Account Manager: Matilde Rodrigues and Joana Magalha
Social Media Manager: Joana Ferrão
Film production: Proud
Photo: Ivo Cordeiro
Selected Works
NATAL VELHOTESProject type
Bloom TogetherProject type
Bloom Together - DuplicateProject type
MCDONALD'SProject type
VELHOTESProject type
LACTOGEN MANIFESTProject type
DIGITAL ILLUSTRATIONProject type
Nesquik BananaArt Direction
HEL MOTHERProject type
GALPProject type
LOLALIVEProject type
KANUIProject type
LACTACYDProject type
LOVE IS ON THE STREETSProject type
VIPLANTProject type
ON THE ROADProject type
BIO-OILSocial Media Design