Lactogen Brand Manifest

This project was a unique opportunity to bring Lactogen’s new global Big Idea — “Active Kids Make the World their Playground” — to life in a compelling and emotional way.

Created for internal teams at Nestlé around the world, the film is meant to inspire, energize, and reinforce the brand’s purpose: supporting active growth through every stage of childhood. As the art director, I focused on crafting a visual narrative that felt authentic, uplifting, and globally inclusive — reflecting the diversity of families across key markets like India, Southeast Asia, Brazil, and South Africa.

From the choice of imagery and tone to the rhythm of the edit and the design of supers, every element was considered to emotionally connect with the viewer while staying true to the brand’s identity. We deliberately avoided clichés and instead portrayed real, active moments between mothers and their children — aligning with Lactogen’s archetype of the “Loving Teacher.”

This film wasn’t made to sell a product — it was made to spark pride, purpose, and creative ambition within the people who shape the brand every day.

Agency: Ogilvy (Lisbon)