BLOOM TOGETHER

The Brief 2025 Finalist by Cannes Lions

Some ideas feel special from the very beginning. The campaign, "Bloom Together," was one of them. "Bloom Together" is a concept built on shared growth and empowerment. It's about how one person's journey of learning can write a new future for another. To have this story recognized by the LIONS jury is more than an achievement; it's a validation of the human truth we aimed to capture.

It's a huge honor to see a project we're so passionate about get this level of recognition from such a prestigious jury.

The basis of our campaign is about reframing donating to victims to investing in a future. The NGO Lotus Flower is all about giving women and girls an opportunity to learn and grow, for giving them a blank page to write their future. So for that, the aim of this brief was to create a long-lasting, low-budget campaign to create a steady stream of donations and awareness in The Lotus Flower, encouraging high-end donors and company partnerships.

Bloom Together is built on three core principles:
1) changing the discussion from asking for aid, to fuelling the future.
2) encouraging growth and philanthropy through real-world change.
3) and utilising a platform that allows everyone to have a voice.

We’ve designed this around LinkedIn, but it could be it’s own independent Lotus Flower platform, easily embeddable into LinkedIn, Email and social. Or be expanded to other learning platforms – Masterclass, Skillshare, it could be it’s own university course, the sky is the limit.

We’ll also supplement the Bloom Together platform with advertising across podcasting, digital, social and PR - it’s about turning The Lotus Flower into a flagship for learning everywhere -  so we can start writing her future, together.

Team: Amanda Laboredo, Christian Haywood, Eoin Cronolly and Andile Ndaba.