BIO-OIL

Bio‑Oil® is at the forefront of skincare innovation, dedicated to developing specialized products that harness the power of oils to deliver exceptional results. In 1987, Bio‑Oil blazed a trail by introducing oil-based solutions to enhance the appearance of scars and stretch marks, challenging the conventional creams and lotions dominating the market at the time. Although initially met with skepticism, today, it proudly stands as the global leader in scar and stretch mark care.

Bio-Oil's communication strategy is not only effective but also empowering, as it unceasingly encourages women to embrace self-love and self-acceptance, championing the belief that beauty is more than skin deep and emphasizing that each individual's unique story is worth celebrating and nurturing.

Women are given the choice to address their scars and stretch marks if they wish, without judgment. This choice is empowering, as it allows women to take control of their bodies and make decisions that align with their personal preferences.

Bio‑Oil® facilitate conversations about the natural changes and experiences women go through in their lives, from pregnancy to surgeries. These conversations reduce the stigma surrounding these topics and create a supportive community.

Agency: Comon
Client: Bio-Oil Portugal 
Social Media Designer: Amanda Laboredo
Social Media Manager: Silvana Querido
Account Manager: João Manta